Chromatica designed and animated titles for Lexus’ “Anthem” video, which was played at an international conference of the company.

The concept was to created dynamic titles that add to the energetic motion of the footage, while remaining elegant, clean, and on brand. In this way, each title is uniquely animated and composited to create an action-packed piece to convey Lexus’ brand message.

• Title Design
• Kinetic Text Animation
• Title Compositing

Director/Editor: Shal Ngo
Produced at Acres